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Graphic Design Lead

MQR & The GrEEK Campus

Our Graphic Design Lead’s primary responsibility is to execute strategic branding initiatives to enhance the company's brand identity and drive customer engagement. This requires leading the graphic design team, and working closely with cross-functional teams to ensure consistent brand messaging, visuals and positioning across various channels and touchpoints.

 

JOB SUMMARY

  • Responsible for the Graphic Design Team

  • Responsible for Brand Consistency and Messaging

  • Monitor the Brand Performance & Outreach

  • Stay Abreast of Industry Trends & Market Dynamics

JOB DETAILS

  • Brand Consistency
    Develop visual assets, such as logos, color palettes and typography, that reflect the brand's personality and values.

  • Visual Content Creation
    Work closely with the Design and Content teams to create engaging content assets, including infographics, images, videos, and interactive media.

  • App Designs
    Collaborate with the tech team to understand user requirements and translate them into high-quality graphic assets, icons, and illustrations for use in mobile applications.

  • Marketing Collateral
    Develop marketing collateral, including brochures, presentations, website content, and social media assets, that effectively communicate the brand's value proposition.

  • Market Analysis
    Stay abreast of industry trends and market dynamics. Conduct regular market analysis to identify gaps, opportunities, and threats to the brand's positioning.

     

JOB REQUIREMENTS

  • Education: BA in Fine Arts, Marketing, Business or any related field.

  • Experience: 3+ years of on ground experience in Brand Management.

WORKING CONDITIONS

  • Environmental conditions: Indoors

  • Working Hours: 8 hours/day – 2 days off

 

KNOWLEDGE/SKILLS

  • Artistic Eye

  • Organization and Consistency

  • Creative thinking and ability to translate ideas into actionable marketing campaigns

  • Proficient English and excellent communication abilities, written and verbal

  • Strong project management and multitasking abilities

  • Masters design software: Illustrator, Photoshop… etc.

  • Ability to manage external agencies or vendors

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